The Frequent Shopper program provides the ability to gather
data for marketing programs and run promotions for your
most loyal customers.
addition of the SCANPlus Frequent Shopper Module to your SCANPlus
POS System, you can save 80% on your advertising costs while
at the same time increasing your margins by as much as 100%.
Seem to good to be true? Well it is true and has been demonstrated.
knew all your customers buying habits, you could advertise
direct to your preferred customers and not advertise at all
to your customers who buy only your specials and loss leaders.
advertising is spread to all customers including those who
shop only loss leaders. This costs you not only the advertising
costs but also the loss on the product they purchase.
not send advertisements and incentives only to those customers
who spend a preset limit with you.
not set multiple present limits and send different incentives
and advertisements to each group of customers grouped
by spending habits.
using this method, your advertising budget is spent on
customers who have a spending record with you.
discounts can be set with each group of shoppers depending
on their preferred shopper card. So discount and advertising
dollars are spent only
on those customers who generate the vast majority of your
sales and not wasted on customers who shop specials and loss
need is the SCANPlus Frequent Shopper Program. It will provide
you with everything you need to implement targeted item discounting
and advertising campaigns. The SCANPlus Frequent Shopper Module
gives the store owner or manager the ability to gather data
for marketing programs and run promotions for your most valued
customers. The frequent shopper program allows you to set
up frequent shopper accounts (through the Management Functions)
for customers that shop at your store on a regular basis.
You may setup any Item as a frequent shopper item simply by
entering the beginning date that the item will be discountable
for frequent shopper accounts. The Point of Sale will record
all frequent shopper items & their respective discounts
if the customer is identified as a frequent shopper at the
time of the sale. The method, which the store uses to identify
the frequent shopper at the Point of Sale, may vary. Some
stores may opt to utilize customer account cards, which are
scannable while others may wish to enter the account identifier
Frequent Shopper Module allows management personnel to enter
both the beginning and ending dates when the frequent shopper
item will no longer discountable. The program allows back
office management to determine and enter any discount amount.
Discounts may vary by item.
discount amount for an item, and its beginning and ending
date has been entered using the Frequent Shopper functionality,
the register will automatically discount this item by the
discount amount if a frequent shopper ID has been entered
into the register.
Frequent Shopper Module provides electronic coupons and the
capturing of customer profile information. When the Frequent
Shopper Module is licensed it is enabled for input of demographic
or anyone he/she designates may at any time select reports
on frequent shopper activity and sort by name or account number,
(Frequent Shopper Number). These reports provide the date
the customer joined the frequent shopper program, the last
purchase date, number of items purchased and the dollar amount
Shopper Key is utilized at the register by simply pressing
the Frequent Shopper Key. The Cashier enters the Frequent
Shopper ID, and presses <ENTER>. The Frequent Shopper
name is displayed below date and time. Frequent shopper savings
will be calculated in the subtotal screen based on the amount
of frequent shopper items purchased. The customer receipt
will have an asterisk ( * ) printed next to the items in the
sale that are Frequent Shopper Items and eligible for automatic
discount. The total Frequent Shopper discount is printed in
the receipt summary.
modules are completely integrated at the Point-of-Sale and
include the full Back Office, management and reporting capabilities.